On Tuesday 17th and Wednesday 18th November 2020, the National Olympic Committee of Kenya (NOC-K) organized an Athlete365 Career+ Workshop (career transition programme) at Pride Inn Conference, Nairobi.

The workshop was attended by 60 Kenyan athletes from NOC-K affiliated national federations, who are in mid-careers and those close to or in the process of making their transition from sport.

The “Power up your Future’ workshop was delivered via video conference on the two days by IOC’s Athlete365 Career+ educators Ms. Kady Kanouté Tounkara from Mali, Ms. Inas Hussein from Egypt and Lebanese, Mr. Tony Tarraf.

This is an initiative of the IOC Athletes’ Commission (AC), and nationally by the Athletes Representatives Humphrey Kayange and Hellen Obiri, aiming to empower athletes to maximise their education and employment opportunities and help them stride confidently into a dual or post-sports career. Athlete365 is a year-round program, it supports athletes at all stages of their career, helping them discover their potential and plan for their life beyond the world of competitive sport through a blend of advice, training and peer-to-peer learning.

‘Our national athletes were able to get tools, skills and resources to ‘Power Up’ their future, building the foundation and potential for sporting success, education, career choices and lifelong excellence. It is our responsibility to guide them as we have heard many stories of athletes getting lost post their sports careers,’ Humphrey Kayange.

After the Power Up sessions, athletes were engaged on practical sessions on competing clean, personal finances, coaching and social media.

The Anti-Doping Agency of Kenya (ADAK) and the Tokyo 2020 Chief Medical Officer, Dr. Carole Akoth took the athletes through the basics of anti-doping education.

Being top sports men and women in the country, they also had a chance to get mentorship on elite athlete coaching, as a career choice from the Team Kenya 2020 Strength and Conditioning consultant, Geoffrey Kimani who gave insights on the transitioning from an athlete into coaching through various skills and values required by them, not only in their work environment but also out of sports lifestyles.

On the second day, KCB group conducted an information session on managing personal finances and investing in their future.

The workshop wound up with an awareness session on use of social media by IMG CEO, Peter Gacheru. Olympians Julius Yego and Collins Injera attended the sessions as guest speakers and mentors sharing their experiences with the group of athletes.

Athletes were encouraged to learn and embrace social media to promote themselves and their sports, and to leverage this to work for them economically outside sports performances and even long after their sports careers.

The entire workshop was crafted to enlighten and empower the athletes to be aware of transferable skills from sport to life, be aware of personal skills, opportunities and resources that they can maximise on, to enter confidently into a dual or post-career.