The National Olympic Committee has entered into a partnership with Kenya Charity Sweepstake for support of Team Kenya towards the Paris 2024 Olympic Games. The two institutions signed the contract at an event held at Hilton Hotel, Nairobi.
The partnership will see NOC-K receive 10% of the net game’s revenues from Kenya Charity Sweepstake from this year until 2024, meantime Team Kenya will receive Kshs.10 Million towards the Tokyo Games.
‘’NOC-K negotiated for this long-term partnership because one of the things that stand out is that the preparation of Team Kenya needs to start way before Olympics. One of the challenges has been financial resources to adequately support the athlete four or five years in advance,’’ remarks NOC-K Ag. Secretary-General, Francis Mutuku.
The solution to sports sponsorship has sometimes been corporate sponsorship, but often, it has been short term and linked to a specific event. Therefore, this partnership with Kenya Charity Sweepstake, which is a stable institution with a long history of conducting lottery in Kenya makes them an ideal partner for a long-term engagement.
Individual sports have been heavily disadvantaged over the years, because of the required ranking for qualifications to Olympics. We get fewer athletes qualifying for major games therefore because they do not get the chance to participate in events from early on, to accumulate enough ranking points and this is the problem that NOC-K together with National Federations needs to solve.
This partnership also gives Kenyans a chance to be part and parcel of Team Kenya. By playing the games, part of the revenues will go towards supporting Team Kenya, and everyone therefore can be a part of creating positive change for sports in Kenya.
The event was attended by captains of the qualified teams for the Tokyo 2020 Olympics. Nick Okoth, Hit Squad, Mercy Moin – Malkia Strikers, Philadelphia Olando – Kenya Lionesses, Jefferey Oluoch – Kenya Shujaa, Faith Ogallo – Taekwondo, Mary Moraa, and Benjamin Kigen of Athletics.
The contract was signed by the President of NOC-K, Dr. Paul Tergat, and the C.E.O of Kenya Charity Sweepstake, Mr. Yaron Farachi. Also present were Kenya Charity Sweepstake Chairman Peter Njoroge and Tokyo 2020 Chef De Mission, Mr. Waithaka Kioni among other NOC-K executive members and members of the Tokyo Operations Team.
Kenya Charity Sweepstake handed over the cheque of Kshs. 10 million to NOC-K at the event.
‘’KCS is more than proud to be part of the journey of the Kenyan athletes. We’ll introduce scratch cards that will be based on the Kenyan athlete. We’ll also initiate activities that athletes can take part in to give back to the community. We, therefore, want to tell Kenyans that as they play Lotto Bomba, they are supporting the community. The money towards this will come from the support of the people,’’ Mr. Yaron Farachi, C.E.O of Kenya Charity Sweepstake.
Dr. Tergat assured Kenyans that the Olympic Games in 2021 will go on as scheduled. ‘’Let me say that we have firm assurance from the Olympic Games organizers that the postponed Tokyo 2020 Olympics shall be staged as scheduled later this year.’’
The President called on increased support for the Olympic Teams. ‘’As you may know, participating in the Olympic Games is both a long-term and, a very expensive venture. This has now been worsened further by the covid-19 protocol requirements such as frequent testing and management of the training environment. This is why we invite Kenyans to support our teams so that we can get our athletes to attain improved performances at the Olympic Games this year and beyond. We are delighted today to welcome the support from our partners, the Kenya Charity Sweepstake.’’
He went further to assure funding partners of the proper and intended use of resources. ‘’ NOC-K executive will ensure that all resources from our partners are used extensively for the success of the athlete and promotion of the Olympic Movement and spirit. I wish, therefore, to assure our partners, especially sponsors that we are totally committed to putting your investment into proper and intended purposes, transparently and with the utmost integrity.’’